Meet CoachMaz
Business Growth Coach & Consultant for the Specialty Food Trade
Who is Deb Mazzaferro? And why do we call her CoachMaz?
Deb’s successful multi-decade career as a Sales and Marketing executive in the specialty food industry is legendary. Industry experience with legacy brands, importers, start-ups, brokers, and distributors has given her a deep understanding of the entire industry.
The CoachMaz moniker sticks because she’s the real deal… a business coach with credentials from The Gestalt Center for Organization and Systems Development.
Deb’s Mission: To grow specialty food companies into sales and marketing superstars using best business practices. To be your go-to trusted advisor.
Focus Areas
Sales and marketing of specialty foods in consumer packages (including imports, confections and perishables), organizational development, coaching for executive team members, strategic planning, succession planning for established brands, recruitment of executive talent, and strategic and tactical preparation for trade shows (including the Fancy Food Show and Expo East and West).
Leadership
Whether you want to be a more effective team leader, grow your brand to lead its category, or help team members become leaders within their disciplines, Deb has skills and processes for you to reach your goals.
Grow sales, margin and profit
Companies exist to make a profit. Define your market, hire professionals, treat them like adults. This sounds simple, right? In practice, not so much. Deb strategizes with you to develop a workable plan, then coaches your team to perform optimally and helps bring on new talent as needed resulting in a company culture where results soar, and people thrive.
INDUSTRY BLOG
Today is the first day of the rest of your life!
Happy New Year! Whether you are setting goals, making resolutions, or reflecting on the past, taking the time to reflect is important to your happiness. Knowing yourself and what’s important to you is the compass you’ll continuously use to step into the future. Being...
Back to work
I’ve been out of pocket. Invisible. Out of touch. Incognito. Since 2020. But now, I’m back! In May, I celebrated 22 years as a coach and consultant. But it wasn’t much of a celebration. I moved last February. And my house has been consuming my energy. I moved to get...
Sales Starts with You
Does your entire team support the sales division, or do they look at sales as a necessary evil? Does the accounting department harp on late expense accounts? Does the finance department complain about margin erosion and sales promotion costs? Does marketing create...
What’s next? Is it time for a professional or personal change? Perhaps its time to sell, or hire more talent, or change directions. Using her coaching skills, Deb can help you define and refine your goals, and help you reach them. She has affiliate relationships that complement her consulting, and deliver needed expertise in human resources, assessment testing, career shifts and succession planning.
What can you expect from hiring Deb? An articulate, straightforward, analytical approach to your current business. Creative, experience-based solutions to direct your future growth. Responsible and focused on-going support and encouragement to ensure the best possible outcomes.
Purchase E-Book
“Have the Most Successful Trade Show Ever” provides step-by-step directions on how to increase your results at every show you attend. Foreword by past president of the NASFT (now the Specialty Food Association), John Roberts.
See the list of contents here:
- Learn about what handouts buyers expect.
- Are you qualifying buyers to see if they are a good fit?
- Stop Telling, Start Selling strategies: How to get to YES!
- Follow up, measure your results, and make the show pay for itself.
Only $97 You’ve already spent thousands to be there. Maximize your time!
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